WATCH OUR SIZZLE REEL

  • Almost Half A Century Ago, TOMMY SMITH Raised A Gloved Fist To Challenge Racial Injustice. This Gold Medal Olympian Remains One Of Histories Most Iconic Dissidents.

    When NAOMI OSAKA donned Face Masks bearing the names of black Victims of Police Brutality, It was clear that her name would stand for something too. Osaka is Reshaping the Impact Athletes can have, using her global stage to ensure global awareness & momentum.

    Having won gold Medals and WNBA championships, MAYA MOORE had one more thing to win—an innocent man’s freedom. Her gracious sacrifice and commitment to universal justice makes Moore a true game changer.

  • When it comes to championing change and inclusion, MISTY COPELAND has been a loud voice in a silent art form. The first black principal ballerina at the ABT, Copeland says “I want to bring awareness to the lack of diversity in ballet, and feel like that's a large part of my purpose.”

    In a game of giants, no one’s stood taller. ANN MEYERS DRYSDALE’S stats record a wealth of “firsts,” but it’s Drysdale’s feat of being the first woman with a NBA contract that was the game changer. Bill Russell said “Annie was one of the best basketball players ever, I didn’t say male or female. I said ever. “

    The first African American p[layer in the NHL, WILLIE O’REE is a former right wing for the Boston Bruins and is commonly referred to as the Jackie Robinson of hockey.

  • An icon Of dignity and grace, ARTHUR ASHE Is the only African-American man to win Wimbledon and The U.S. and Australian Opens. He was a change agent for racial parity and AIDS awareness.

    When Asked About His Legendary Career, KAREEM ABDUL JABBAR Replied That “Its Significance Is In Providing A Platform To Keep The Discussion Of Social Inequalities – Whether Racial, Or Economic – Alive And Vibrant.

    Currently NASCAR’S Only Black Driver, BUBBA WALLACE Is Also Steering The Sport Towards Real Change. A Vocal Supporter Of The Black Lives Matter Movement, He Was Instrumental In Motivating NASCAR’S Ban On The Confederate Flag.

  • Sports have long been a means for the DUKE OF SUSSEX to support the disabled and disadvantaged. He created the Invictus Games out of the belief that sports could foster awareness and celebrate the perseverance and potential of injured servicemen.

    In 2010 ANTHONY ROBLES won the NCAA wrestling championship, despite being born with one leg. Since then he has won our hearts and minds too. His subsequent book and speaking career are reminders that we can all persevere regardless of what we’re wrestling with.

    The greatest U.S. goalkeeper ever, TIM HOWARD is also an indelible example of Perseverance. Howard, the "most notable individual with Tourette Syndrome in the world,” has an inspired goal of his own - “one of the biggest things I can do is be in the public eye. I’m on television, ticcing & twitching. I think that’s kind of cool.”

  • RONDA ROUSEY’s been knocking out stereotypes from day one. The only woman to win championships in the UFC and WWE, she’s been voted the best female athlete of all-time and “one of the defining athletes of the 21st century.”

    A fierce force for gender equality, this sports icon won the Battle of the Sexes tennis match, trouncing Bobby Riggs In 1973. Since Then, BILLIE JEAN KING has received the Presidential Medal of Freedom and tirelessly championed parity and opportunity for all.

    The first woman to win the Indianapolis 500 Rookie Of The Year Award, LYN ST. JAMES has accelerated the acceptance of women in sports.

  • The First Trans Member Of Team USA , and the first Trans Athlete to be sponsored by Nike, CHRIS MOSIER medals as a powerful voice for Gender Affirming Policies

    The Most Decorated International Basketball Player In The World, SUE BIRD Is A Legend On The Court. And Now She’s Trying To Level The Playing Field Too. From Z-Girls To Athlete Ally, Bird Is An Inspired Activist For Empowerment.

    This World Cup Winner and ambassador for Athlete Ally has bias-bashing goals off the field. When it comes to Equal pay and equal consideration for LGBTQ+, MEGAN RAPINOE has few equals.

This episodic series examines sports as a lens to view the leanings & momentum of culture.

Each episode will focus on a different struggle for inclusion and equality. Through intimate interviews with athletic icons & lesser known pioneers, archival footage, and journalists’ accounts, we’ll consider sports’ role in animating reconsideration of a variety of topics. (A few of the sports luminaries we hope to include are below).

SAMPLE EPISODES

  • ANTHONY ROBLES

    2011 NCAA Wrestling Champion. Born With One Leg

  • WILLIE O'REE

    First African-American to Play in NHL

  • BLAKE BOLDEN

    The First African-American To Compete In The National Women's Hockey League

  • LYN ST. JAMES

    The First Woman To Win Indianapolis 500 Rookie Of The Year

  • ANN MEYERS DRYSDALE

    First Female Ever to Sign a NBA Contract

 
 
 

THE EXTENSIONS

As with all of our projects, we’ll activate a roster of dynamic & proprietary channels to serve 3 purposes.

 

1.

To augment the scale & impact of the content & its participants.

2.

To invite sustained engagement from citizens of all stripes and stations - allowing the disenfranchised to have a podium.

3.

To provide corporations the alchemy to transmute well-intentioned mission statements into inspired advocacy.

Now when you play a game, you can play a role in making a difference. We’re giving kids the place to create their own inspired games. From tools to rules, kids are invited to imagine and play games that encourage empathy, inclusion, and tolerance.

GAME-CREATING/FUNDRAISING SITE

Our partnership with in-school meal programs across the nation, allows us to distribute sports-inspired curriculum and programming to millions of kids every day. These meals and messages provide needed assistance & encouragement to nutritionally-insecure and underrepresented students & their families

IN-SCHOOL NUTRITIONAL PROGRAMS

Visit live screening events and donate to take free throws with a basketball legend. You could get a shot at helping to free someone who's been wrongfully convicted or denied effective representation.  All proceeds are directed to The Bail Project, The Reform Alliance and The Equal Justice Initiative.

FREE THROW LIVE EVENT FUNDRAISERS

We’ll launch a dynamic in-school program that will inspire students k-12 across the nation. Our award-winning panel of curriculum creators will transform our stories of diversity, achievement, and empathy into captivating and actionable projects, games, curriculum and keepsakes. And our D&I program will be an essential part of on-boarding players for JV and Varsity sports teams across the country.

IN-SCHOOL LESSON PLANS

We’ll invite citizens and local organizations to enjoy interactive community screenings of Game Face. These screenings will feature a host of dynamic, interactive elements including:

A post-screening virtual Q&A with notable participants from our project.

Viewers can download exclusive behind the scenes content.

Viewers can vote on future topics, participants & episodes.

A.R. experience challenges viewers to “catch” a pitch by Satchel Paige, or “return” a serve by Althea Gibson.

INTERACTIVE SCREENINGS

With our Geo-location content, “where you are in your town,” can illuminate “where we are as a nation.” Users can see various events, milestones, and turning points in equality and inclusion specific to various points in their area. It’ll bring the content and notable moments of achievement, progress, and inspiration closer to home.

TURNING POINTS GEO-LOCATION LEARNING

Our exclusive relationship with CorrConnect allows us to provide viewing tablets and content to millions of incarcerated citizens in federal and state prisons, every day.

CORRECTIONAL FACILITIES

Now Game Face is letting citizens have a one-on-one virtual conversation with iconic athletes who are also icons of progress, inclusion, and achievement. By participating in school programs, promotions, screenings and more, people can win the opportunity to meet and chat with luminaries for revealing insights on their sport, milestone moments and the momentum of culture.

GAME FACE-TO-FACE

Our production team will team up with several inspired organizations that mentor and train diverse and disadvantaged teens in the art of filmmaking. These students will participate in all aspects of the creation of our series - from filming, to interviewing, editing, mixing and more.

A UNIQUE PRODUCTION PARTNERSHIP

 

THE CREATORS

 

RAISING CHILDREN. ELEVATING OUR NATION.

Not your mom and pop’s consumer engagement program, POP CULTURE is the latest agency-created property that allows brands to turn cause-related interests into transformative consumer engagement. We created a multi-channel, content-driven platform that celebrates the evolving role of fatherhood in America. We assembled 20 icons from all corridors of culture—from Danica Patrick to Russell Simmons, Danny Trejo, Rob Reiner, and more to create inspiring content that fueled a formidable stable of unique and bespoke assets that allowed brands to connect with fathers and families.

 

TRANSFORMING DIVERSITY INTO UNITY

We created this Hyper-Property internally, to satisfy our itch to spark meaningful dialogue around diversity. The Black List presents the stories of 25 of the most influential and inspiring African-Americans of our time. Our documentary was the first film sold at Sundance in 2009 and was hardwired to energize a host of consumer channels – including in-school curriculum, community events, museum tours, digital platforms, and more—giving corporations the alchemy to transmute well-intentioned mission statements into inspired advocacy. Since its inspired inception, the property has been expanded to include Latinos, LGBT, Women, Boomers, and more.